Definition of luxury: Materials or services that are not essential and significance to one needs.
Range of product sold in retail shop
The
concept store is a luxurious store of imported refreshments with
unique/limited edition packaging from overseas that cannot be found in
Singapore. The store provides elegant, unique, healthy and tasty
munchies for busy commuters. Each product not allows the shoppers to
fill up their empty stomach, it also provide a different visual
sensation for them.
Site Plan
The
store is located along Route B near the entrance from the MRT station.
This ensures high volume of traffic and high visibility for the store.
The main target customers include young executives in their 20s and
30s as well as teenager and snack seeker who pass by the site. The
store will be open from 8am to 10pm to cater for the employee customers
who buys snacks for work as well as the after work crowd.
Concept box
Passing
by the store, the protruded platform of the store will catch the
attention of the shoppers. Upon entering the 120 sqm store, the shoppers
vision will be guided by the continuous spirally linear floor to
ceiling structure acute to the walls of the store which lead them
further into the store. The structure constitutes of a cashier counter
and display shelves for the product. Mirrors walls are also being
situated at the foremost wall upon entering the store. This creates an
illusion to the shoppers, making the store look more spacious. The
ceiling of the store is extruded with conceal lights of the plan view
of the shelves. The lighting of the store is dim to give a soft and
smooth ambience.
Material Sample Board
The
simple white scheme of the store creates cosy, clean and relaxing
ambience. This also increases the focus attention of the product making
them the main ‘actor’ of the store.
Concept Board
